CANTOOP Takes Global Stage in INTA’s Anticounterfeiting Mission

2025-10-11

CANTOOP IP Service (Shanghai) Co., Ltd. is pleased to announce that Mr. Chris Li, the company’s Director of International Operations, has been officially appointed as a member of the International Trademark Association (INTA) Anticounterfeiting Committee for the 2026–2027 term.

INTA is one of the world’s most influential intellectual property organizations, dedicated to promoting the protection and proper use of trademarks and related IP rights, and to advancing fair and orderly global markets. The Anticounterfeiting Committee plays a vital role in shaping global anti-counterfeiting strategies, sharing best practices, and strengthening cross-border cooperation among rights holders, government agencies, and enforcement authorities.

With years of hands-on experience in IP protection, CANTOOP has led enforcement actions and investigations for global brands across Asia, Central and Eastern Europe, the Middle East, and the Americas, building a strong reputation for excellence in cross-border brand protection and compliance management.

Mr. Li’s appointment represents both recognition of his professional expertise and CANTOOP’s growing influence in the global IP enforcement community.

“It’s an honor to join INTA’s Anticounterfeiting Committee,” said Chris Li. “In the coming term, I look forward to sharing CANTOOP’s practical insights from China and other key markets, deepening international cooperation, and contributing to the continued advancement of global brand protection.”

This appointment not only affirms Mr. Li’s personal accomplishments but also underscores CANTOOP’s long-term commitment to building a global IP enforcement network and fostering international collaboration in protecting innovation and fair competition.

About CANTOOP IP Service

CANTOOP IP Service (Shanghai) Co., Ltd. is a leading intellectual property protection firm headquartered in Shanghai, China. The company integrates an in-house investigation team, a law firm, and a patent agency to provide full-spectrum IP services—from rights acquisition to enforcement and litigation support.

With an established presence across Asia, Central and Eastern Europe, the Middle East, and the Americas, CANTOOP delivers comprehensive brand protection solutions including market investigations, administrative and criminal enforcement, and cross-border litigation assistance.

To date, CANTOOP has successfully handled more than 3,000 IP enforcement cases for global brands, including several Fortune 500 companies. Guided by the values of integrity, professionalism, and collaboration, CANTOOP remains committed to strengthening international partnerships and safeguarding innovation worldwide.