[Corporate Pulse] CANTOOP ended successfully at INTA's annual meeting: the global strategy was upgraded again, and the international market opened a new chapter

2025-05-22

[SAN DIEGO, May 21, 2025] On the last two days of the 2025 Annual Meeting of the International Trademark Association (INTA), Mr. Yuan Dade, President of CANTOOP IP Service (Shanghai) CO.,LTD (hereinafter referred to as "CANTOOP"), and Mr. Li Minjie, Director of International Department, concluded the INTA visit with an intensive high-level dialogue. Through 52 in-depth meetings and countless impromptu professional exchanges, CANTOOP has not only strengthened its existing global network, but also made breakthroughs in North America, Europe and emerging markets.

Cover story: The implementation of relevant regional strategic cooperation

This handshake taken outside the San Diego International Convention Center is an important milestone in CANTOOP's expansion into foreign markets. During the lunch meeting with the CANTOOP team, the partner from Turkey showed great interest in CANTOOP's "cross-border rights protection linkage mechanism in Central Asia, Europe and other places", and confirmed on the spot that it will entrust CANTOOP to handle the special business of rights protection in the third quarter of 2025 in the New York office. Director Li Minjie revealed: "This cooperation will be the first time to apply the blockchain evidence solidification system we have developed to achieve real-time exchange of cross-border law enforcement data. ”

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Booth negotiation shows professional depth

In the many negotiations at the partners' booths, the CANTOOP team demonstrated excellent professionalism. Representatives of international brands directly display evidence of infringement in computers, and the team immediately analyzes the new online counterfeiting model and proposes targeted solutions. This kind of "on-site diagnosis" service capability has been appreciated by many parties. A brand representative said: "CANTOOP'S INSIGHT INTO THE INFRINGEMENT OF E-COMMERCE PLATFORMS IS IMPRESSIVE, AND THE MONITORING SOLUTION THEY PROPOSED IS EXACTLY WHAT WE NEED. ”

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While the booth negotiation demonstrated the depth of professionalism, the CANTOOP team also actively participated in industry networking activities. On the evening of May 20th, the team was invited to a reception dinner hosted by a Turkish partner, which became an important opportunity to expand its global business.

The CANTOOP team poses for a photo with the head of the Turkish partner

During the dinner, the CANTOOP team had in-depth exchanges with a number of industry experts from the Middle East and Europe. In a relaxed atmosphere, the two sides exchanged views on regional IP protection trends and explored potential cooperation opportunities. A partner at a law firm in Dubai said: "This kind of informal exchange often leads to the most creative solutions. ”

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These high-quality social interactions not only deepen relationships with existing partners, but also create favorable conditions for expanding into emerging markets. From booth negotiations to social occasions, CANTOOP has always demonstrated the professional image of China's intellectual property service institutions.

The wisdom of the global team collides

Closed-door meetings with colleagues from overseas branches collided with sparks of innovation. Focusing on the three strategic directions of cross-border e-commerce monitoring system upgrade, rapid response and rights protection mechanism, and standardization of cross-border evidence chain, the participants conducted in-depth discussions and reached a consensus. These achievements will lay a solid foundation for global service upgrades in 2025 and further enhance CANTOOP's competitiveness in the international market.

Global professional exchanges: Every conversation creates value

In the last two days of the INTA Annual Meeting, the CANTOOP team held a series of fruitful professional dialogues with some rights holders. These exchanges not only demonstrate our professional strength, but also lay a solid foundation for future international cooperation.

During a number of in-depth discussions on the 20th, a North American partner showed us photos of infringement evidence in mobile phones, and the two sides had a heated discussion on the key points of cross-border evidence collection. In the process of flipping through the brochure together, he highly appreciated the professional layout of CANTOOP's global service network. In another meeting, a representative of an international brand directly displayed the monitored infringement clues on the computer screen, and our team immediately analyzed the characteristics of the infringement and proposed a customized rights protection plan on the spot, which won unanimous praise from the rights holders.

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During the closing day on the 21st, the team received an unexpected surprise. A number of professionals took the initiative to communicate with us: a group of European lawyers showed a strong interest in cross-border evidence fixation, and the two sides exchanged valuable opinions on the application of the latest technology; Another Middle Eastern representative consulted in detail on the key points of rights protection in the Chinese market, and the two sides had an impromptu and professional discussion in the corridor. These seemingly accidental interactions reflect the industry's recognition of CANTOOP's professional capabilities.

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Every dialogue broadens our international horizons, and every exchange sows the seeds for future cooperation. The CANTOOP team proves that true international cooperation begins with every sincere dialogue.

Preview of the next stop: the global wisdom collision of Hangzhou Xixi

Following the fruitful harvest of the INTA Annual Meeting, CANTOOP has moved non-stop to the next battlefield - Director Li Minjie will bring the latest insights to the 26th IIPLA Global IP Event to be held at the Banyan Tree Hangzhou Xixi Hotel from June 9 to 10, bringing together more than 200 international IP experts to discuss cutting-edge issues in the industry. As a pioneer in the field of intellectual property in China, he will deliver a keynote speech entitled "Fighting Counterfeits Across Borders: Strategies for Cross-Border IP Enforcement in a Connected World". Share its innovative practices and strategic insights on cross-border anti-counterfeiting.

Speaker's Background

As the Director of CANTOOP's International Department, Chris Li has led the expansion of international branches and the standardization of cross-border IP services, and his strategic thinking and innovative solutions have been repeatedly recognized by international brands. This speech will continue its professional influence at the INTA Annual Meeting and provide Chinese wisdom for global intellectual property protection.