[Corporate Pulse] CANTOOP ended successfully at INTA's annual meeting: the global strategy was upgraded again, and the international market opened a new chapter

2025-05-22

SAN DIEGO, May 21, 2025 – On the last two days of the 2025 International Trademark Association (INTA) Annual Meeting, Mr. Yuan Dade, President of CANTOOP IP Service (Shanghai) Co., Ltd. (hereinafter referred to as "CANTOOP"), and Mr. Li Minjie, Director of International Department, concluded the INTA trip with an intensive high-level dialogue. Through 52 in-depth negotiations and numerous impromptu professional exchanges, CANTOOP has not only strengthened its existing global cooperation network, but also made breakthroughs in North America, Europe and emerging markets.

Cover story: Relevant regional strategic cooperation has been implemented

This handshake moment taken outside the San Diego International Convention Center witnessed an important milestone in CANTOOP's foreign market expansion. During the lunch negotiation with the CANTOOP team, the partner from Turkey showed great interest in CANTOOP's "cross-border rights protection linkage mechanism in Central Asia, Europe and other places", and confirmed on the spot that he would entrust CANTOOP's New York office to handle the special business of rights protection in the third quarter of 2025. Director Li Minjie revealed: "This cooperation will apply the blockchain evidence solidification system we developed for the first time to realize real-time interoperability of cross-border law enforcement data. ”

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The booth negotiation demonstrates professional depth

In the many negotiations at the partner booth, the CANTOOP team showed excellent professionalism. Representatives of international brands directly displayed the evidence of infringement on the computer, and the team immediately analyzed the new online counterfeit sales model and proposed targeted solutions. This "on-site diagnosis" service capability has been appreciated by many parties. A brand representative said: "CANTOOP's insight into infringement on e-commerce platforms is impressive, and their monitoring solution is exactly what we need. ”

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While the booth negotiations demonstrated their professional depth, the CANTOOP team also actively participated in industry networking activities. On the evening of May 20, the team was invited to participate in a reception dinner hosted by a Turkish partner, which became an important opportunity to expand their global business.

The CANTOOP team took a group photo with the head of the Turkish partnership

During the dinner, the CANTOOP team had in-depth exchanges with a number of industry experts from the Middle East and Europe. In a relaxed atmosphere, the two sides exchanged views on regional IP protection trends and explored potential cooperation opportunities. A partner at a Dubai-based law firm said: "This kind of informal communication often leads to the collision of the most creative solutions. ”

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These high-quality social interactions not only deepen relationships with existing partners but also create favorable conditions for exploring emerging markets. From booth negotiations to social occasions, CANTOOP has always demonstrated the professional image of Chinese intellectual property service organizations

Global team intelligence collides

Closed-door meetings with colleagues from overseas branches collided with sparks of innovation. Focusing on the three strategic directions of cross-border e-commerce monitoring system upgrade, rapid response rights protection mechanism, and cross-border evidence chain standardization construction, participants conducted in-depth discussions and reached consensus. These achievements will lay a solid foundation for global service upgrades in 2025 and further enhance CANTOOP's competitiveness in the international market.

Global professional exchange: Every conversation creates value

During the last two days of the INTA Annual Meeting, the CANTOOP team engaged in a series of productive professional dialogues with some of the rights holders. These exchanges not only demonstrate our professional strength, but also lay a solid foundation for future international cooperation.

During a number of in-depth negotiations on the 20th, a North American partner showed us photos of infringement evidence in mobile phones, and the two sides had a heated discussion on the key points of cross-border evidence collection. During the process of flipping through the brochure together, he highly appreciated the professional layout of CANTOOP's global service network. In another meeting, a representative of an international brand directly displayed the detected infringement clues on the computer screen, and our team immediately analyzed the infringement characteristics and proposed a customized rights protection plan on the spot, which was unanimously praised by the right holders.

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During the closing day on the 21st, the team received an unexpected surprise. A number of professionals took the initiative to communicate with us: a group of European lawyers showed a strong interest in cross-border evidence fixation, and the two sides exchanged valuable views on the application of the latest technologies; Another Middle East representative consulted in detail on the key points of rights protection in the Chinese market, and the two sides had an impromptu and professional discussion in the corridor. These seemingly accidental interactions reflect the industry's recognition of CANTOOP's professional capabilities.

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Every dialogue broadens our international horizons, and every exchange is planting the seeds for future cooperation. The CANTOOP team proves with expertise that true international cooperation begins with every sincere dialogue.

Preview of the next station: The collision of global wisdom in Xixi, Hangzhou

After the fruitful harvest of the INTA Annual Conference, CANTOOP has been moving non-stop to the next battlefield - Director Li Minjie will bring the latest insights to the 26th IIPLA Global Intellectual Property Event held at Banyan Tree Hangzhou Xixi Hotel from June 9th to 10th, bringing together more than 200 international intellectual property experts to discuss cutting-edge issues in the industry. As a pioneering representative of China's IP field, he will deliver a keynote speech on "Fighting Counterfeits Across Borders: Strategies for Cross-Border IP Enforcement in a Connected World", Share its innovative practices and strategic insights in fighting cross-border counterfeiting.

Speaker's background

As the Director of CANTOOP's International Department, Chris Li has led the expansion of international branches and the standardization of cross-border IP services, and his strategic thinking and innovative solutions have been repeatedly recognized by international brands. This speech will continue his professional influence at the INTA Annual Conference and provide Chinese wisdom for global intellectual property protection.