[Corporate Pulse] Deepening international cooperation: The CANTOOP team went to Mexico for inspection and exchange

2025-05-28

Following the successful conclusion of the annual meeting of the International Trademark Association (INTA), Yuan Dade, President of CANTOOP IP Service (Shanghai) CO.,LTD (hereinafter referred to as "CANTOOP"), and Li Minjie, Director of International Department, led a team to Mexico City for a three-day in-depth business exchange. The visit focused on the core challenges of intellectual property protection at the U.S.-Mexico border, reached a number of strategic consensus with local partners and service providers on brand monitoring, customs record-keeping and law enforcement cooperation, and launched a "active + passive, domestic + border" tiered service plan to help rights holders cope with the complex market environment.

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Targeted Targeting Cross-Border Infringements: Data-Driven Dynamic Defenses

In a special seminar with the General Administration of Customs of Mexico, the CANTOOP team conducted an in-depth analysis of the circulation of infringing goods at the border. With the strengthening of law enforcement at traditional ports, the declaration of infringing goods has shown a trend of shifting to Pacific ports. To this end, the two parties jointly developed a "dynamic risk monitoring system" to track the flow of goods in real time through technical means, and predict high-risk transportation routes based on historical case databases. With the help of this system, CANTOOP has recently successfully intercepted several batches of infringing goods for a Chinese brand rights holder.

Hierarchical services directly hit the local pain points

Based on the characteristics of the Mexican market, CANTOOP has launched a four-dimensional protection system:

Active defense: Customize the "customs filing + key port inspection" service for high-end brands, and equip multilingual specialists to directly connect with law enforcement departments, significantly improving the efficiency of seizures.

Rapid response: Launched efficient forensics services for small and medium-sized rights holders, integrated multi-channel monitoring data, and met the timeliness requirements of administrative complaints.

Joint border defense: Set up emergency response teams in multiple border cities to implement full-chain interception operations, effectively shortening the disposal cycle.

Judicial pursuit: Launched a dual-track litigation procedure against stubborn infringement networks, and assisted international brands to make breakthroughs in local judicial practice.

"In Mexico, intellectual property protection is not only a legal issue, but also a deep understanding of the local ecology." "Our value lies in translating the agreement into a checklist in the hands of customs officials and into actual benefits for rights holders. "With the continuous improvement of CANTOOP Mexico's service network, its professional capabilities have become a solid backing for enterprises to expand into the North American market.