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Home > News > Company News > Company News | Promote the high-quality development of the building materials and home furnishing industry - Guangdong production area line of the Industrial Cluster Planning Professional Committee of China Building Materials Circulation Association

Company News | Promote the high-quality development of the building materials and home furnishing industry - Guangdong production area line of the Industrial Cluster Planning Professional Committee of China Building Materials Circulation Association

2023-04-25

In order to implement the style of Daxing investigation and research, promote the high-quality development of the building materials and home furnishing industry, and accelerate the implementation of the "Action Plan for Promoting the High-quality Development of the Home Furnishing Industry". In order to completely, accurately and comprehensively implement the new development concept, implement the "dual carbon" strategy, strive to build a green manufacturing system, promote the integration of digital, intelligent and green, and promote the green, low-carbon and high-quality development of the manufacturing industry. From April 17th to April 21st, Wang Xuemei, Chairman of the Industrial Cluster Planning Professional Committee of China Building Materials Circulation Association (hereinafter referred to as the Industry Planning Committee), and the accompanying staff from the Intellectual Property Office, the Cultural Promotion Department, and the Color Office walked into the Guangdong production area for field research.



The research activity was strongly supported by the leaders and colleagues of the Taowei Dealer Committee of the China Building Materials Circulation Association, the Intelligent Door, Window and Curtain Wall Committee, the Fireproof Glass Committee, and the Lighting and Electrical Committee.



As an important livelihood industry, the building materials and home furnishing industry is an important carrier to meet the needs of a better life in the living environment, and the eleven ministries and commissions jointly issued the "Guidelines for the Construction of Carbon Peak and Carbon Neutrality Standard System", proposing that by 2025, no less than 1,000 national standards and industry standards (including foreign language versions) will be formulated and revised, and the degree of consistency with international standards will be significantly improved. Substantive participation in no less than 30 green and low-carbon related international standards, and the level of green and low-carbon international standardization has been significantly improved.

The "Action Plan for Promoting the High-quality Development of the Home Furnishing Industry" clearly requires the cultivation of about 50 well-known brands and 10 home ecological brands in the home furnishing industry, the establishment of 500 smart home experience centers, and the cultivation of 15 high-level characteristic industrial clusters. The innovation ability of China's home furnishing industry has been significantly enhanced, and the supply of high-quality products has increased significantly, which is also the direction and goal of the overall building materials and home furnishing industry and the industry.

此次,产规委调研活动的内容包含参观工厂、样板间、智能车间、企业展厅以及企业座谈等。





During the event, Wang Xuemei, chairman of the Industrial Planning Commission, visited Fulinmen and Lao Bulai in the door and window industry, Hengjie Sanitary Ware, Wrigley, Langjing in the ceramic bathroom industry, Han's Electrical in the lighting industry, Qiansehua in the paint industry and typical enterprises such as the Global Lighting City Star Alliance.

During the discussion, Chairman Wang affirmed the achievements of the company's development. At the same time, under the guidance of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, it is necessary to continue to promote the high-quality development of the leading industry through the new era, new development, new direction and new ideas, and strive to achieve the development goals of carbon peak and carbon neutrality. It is necessary to continue to carry out technological innovation and consolidate the core competitiveness of enterprises. It is necessary to improve the awareness of the protection of independent intellectual property rights, and in the fierce competition in the market, independent intellectual property rights are a strong guarantee for the development of enterprises, scientific research, technology and brands.



In addition, in terms of color and brand, it is said that color plays an important role in the spatial environment on people's physiology and psychology. Brand building and enterprise development strategy are inseparable, is an inseparable part of enterprise development. Building and enhancing the popularity and influence of the brand is also an important foundation for enhancing the core competitiveness and market influence of the enterprise. Relying on brand planning, integrated marketing and cross-border integration capabilities of long-term service to leading brands, the Industry Planning Commission continues to empower and empower the home building materials industry to build excellent brands.




In addition, Yuan Dade, director of the Intellectual Property Service Division of the Industrial Planning Commission, gave professional opinions and suggestions, telling some real cases at home and abroad, intellectual property rights are an important starting point for enterprise development and market development, and an important protection for scientific research achievements and technological innovation.




Qu Zhihai, director of the Cultural Promotion Department, said that the brand is an important embodiment of the core competitive advantage of the national manufacturing industry, and an important part of the country's soft power. It is necessary to build a brand image through brand integrated marketing, innovative marketing, cross-border marketing, etc., and enhance the influence of the domestic and international markets.



Zhang Ziying, director of the color office, said that the effective use of color in the design of home space should fully consider the relationship between color and psychology, and the indoor color of home space has an important impact on the space, comfort, atmosphere, efficiency, physiology and psychology of users.




随着中国经济的快速发展,中国由制造大国成为创造强国,中国标准逐渐成为国际标准,中国制量向中国质量转变,面对势不可挡的高质量发展趋势,建材家居产业及行业迎来了高质量发展的新阶段。行业品牌需要保持初心,也需要沉淀和深耕,以产品为载体,通过品牌力的嫁接,不断打造“中国品牌”的竞争力。借助中国强大的供应链优势,夯实品牌、产品、服务等锻造综合的可持续发展的竞争力,实现中国品牌领跑国际品牌赛道。为中国赢得更多的国际声誉和尊重,让世界更加认识和了解中国。同时,更好地传递中国的文化。



Reprinted from: China Building Materials Circulation Association