618 Mid-Year Promotion | Businesses are advised to avoid these minefields of intellectual property risk

Improper use of trademarks

1. The merchant changes the registered trademark by himself, such as: the irregular use of the trademark, including changing the font, style, color, etc.;

2. Individual registration, company use, such as: after the legal person registers the trademark, it is used by the company without any formalities;

3. The unregistered trademark is used first, for example, if the trademark registration process is not completed, the merchant is in a hurry to use it first, and the trademark of "cutting first and then playing" cannot be protected by law and enjoy the exclusive right of the trademark.

Copyright Infringement

The act carried out by the merchant directly infringes the copyright of the subject of the implementation, such as: using the photographic works of others in the advertising copy without the permission of the copyright owner.

Patent Infringement

During the validity period of the patent right, the merchant exploits the patent of another person for the purpose of profit without the permission of the patentee and without legal basis, such as:

1. The use of a patented process and the act of using, offering to sell, selling, or importing products directly obtained in accordance with the patented process;

2. Counterfeiting other people's patents.

①

②

③