[Industry Horizon] 520 Special Observation: "Romantic Economics" in the Field of Intellectual Property

2025-05-20

On this special day in the name of "love", Kane Topology found that a different kind of "romantic story" was being staged in the field of intellectual property. According to the latest data, the number of "520" related trademark registrations has increased by 217% in the past three years, covering more than 20 categories such as jewelry, gifts, and catering, forming a unique festival economic IP ecology.

Brands have long been well versed in the "business code of love". A well-known jewelry brand successfully created a popular product line through the "520" series of design patents, with single-day sales exceeding 100 million yuan; The leading e-commerce platforms use copyright-protected love story copywriting to achieve differentiated competition in content marketing. What's more noteworthy is that more and more technology companies have begun to apply for patent protection for "emotional interaction" technology, such as smart devices with emotion recognition functions, AI love letter generation systems and other innovative achievements.

In the field of cross-border business, "520" also shows a strong influence. The Kane Topology international team monitored and found that the import volume of China's "520" cultural products in the Southeast Asian market increased by 53% year-on-year, and the number of applications for international registration of related trademarks increased by 28% compared with last year. A domestic beauty brand registered the "520" series of trademarks in 15 countries through the Madrid System, successfully opening up the overseas Valentine's Day market.

This day of love is also a reminder to businesses that the legal protection of the emotional value of a brand is just as important. Kanetopo suggests that enterprises should establish a comprehensive protection mechanism for festival marketing IP, including but not limited to trademark registration, copyright registration, design patent application, etc., so that every "expression of love" can obtain legal protection. On this special day, we see not only the romance of business, but also the sublimation of commercial value brought by intellectual property protection.