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[Industry Horizon] Global intellectual property protection ushers in new opportunities for digital transformation

2025-05-22

According to the 2025 Annual Meeting of the International Trademark Association (INTA), the application of AI technology in the field of intellectual property is showing explosive growth. More than 60% of the world's leading enterprises have adopted AI monitoring systems for infringement early warning, and the image recognition technology based on deep learning has improved the accuracy of infringement identification on e-commerce platforms to 92%. Under this trend, the cross-border rights protection strategies of Chinese enterprises have also undergone significant changes, with the number of regional cooperation cases under the RCEP framework increasing by 40% compared with last year, especially in the Southeast Asian market, where the success rate of cross-border enforcement cases through blockchain verification has reached 78%.

The CANTOOP expert team found that the current industry is undergoing three changes: first, the focus of rights protection has shifted from a single trademark protection to a "trademark-patent-copyright" three-dimensional defense system, and a new energy vehicle company has shortened the handling period of core technology infringement disputes by 35% through a three-in-one protection strategy; Second, the way of evidence collection is innovative, and the cloud-based global infringement evidence chain system can realize real-time data synchronization of 12 nodes in New York, Singapore, Istanbul, etc.; Third, the rights protection service model has been upgraded, from the traditional post-event relief to the whole process management of "monitoring-early warning-disposal", and after a luxury group adopted this model, the global counterfeit products were removed from the shelves within 48 hours.

It is worth noting that metaverse-related intellectual property disputes are growing exponentially. In the first quarter of 2025, the number of virtual goods infringement cases has tripled compared to the same period last year, of which digital art copyright disputes account for more than 45%. The "virtual sneaker design plagiarism case" recently handled by the CANTOOP New York team has become an industry benchmark case for the first time to determine ownership through the timestamp on the NFT chain. At the same time, legislation in various countries is accelerating to follow up, and the European Union's Artificial Intelligence Act requires generative AI training data to complete an intellectual property compliance review, a trend that will reshape the industry ecosystem.

In the face of the new situation, CANTOOP relies on the localized service network of 12 branches around the world to provide customized intellectual property solutions for multinational enterprises. In the future, with the deepening of the construction of the Digital Silk Road, Chinese enterprises will need more intellectual property partners with international vision and technical capabilities, which is not only a challenge, but also a new mission entrusted to professional service institutions by the times.